I work in web development, and have seen a million sites, good and bad. You site is off to a great start. Love the newer logo, and the brighter look is much better, and easier to read, then the old darker one.
I would ask what are using to publish/unpublish content to the site? And how easy is it to publish content to the site? Because that has the biggest impact on you being able to maintain a fresh and up to date inventory. Just like our tanks, if its hard to do, the less likely you are to do it, so hopefully its very easy to upload a pic, and publish the item to the store within a few minutes max.
JDA hits on some good key points for any site that sells, and content is really the key. No one cares about big fancy pictures, they came to look a see what is for sale, and buy it if they like it.
- The more content the better
- Content should always be fresh and updated frequently
- Don't leave placeholders, or out-of stock item listed. Although out of stock item, you want to save those in the backend so you can easily update and reuse in the future
- The maintenance page should be a defined list of all the services you offer and it should include a portfolio of sorts. A gallery with pictures, or videos of tanks you built, or maintain, would work fine